Marek Vejrosta has been a windsurfing enthusiast since he was a teenager. One strong wind blew him all the way to Greece, where he tasted the best olive oil in his life and immediately fell in love with it. Initially, he brought supplies for his own consumption back to the Czech Republic. The more he became acquainted with the hard work involved in olive growing, the more absurd he found the "degrading" prices at which oils were bought from small growers, and he decided to act. To connect with the Tsimitakis family, a small olive producer from Crete, from which he began to buy liquid gold at fair trade prices and import it into the Czech Republic. However, this does not end his mission. In the coming years, he wants to add more small growers from Crete, Greece or Italy and create a strong community that will not work at the expense of low purchase prices.
Koroneiki extra virgin olive oil is one of the best olive oils in the world due to its unmistakable organoleptic properties (fruity and spicy taste). This olive variety is adapted to extremely harsh conditions such as drought and heat. It thrives in coastal areas and at higher altitudes.
The olive harvest begins in October (early harvest) and ends around the end of January. Exclusively by hand using special "rakes", the fruits are knocked out of the tree and fall into the nets, which are laid on the ground. The leaves are then removed from the nets, the olives are harvested and transported to the press every day for processing within 24 hours of harvest. Daily harvesting is especially important for the quality of olive oil. The final product is only from the first press, in first-class quality.